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Top 3 Google Products & Strategies for Insurance
companies in 2024

Problem
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Competition within the insurance space inhibiting media efficiency
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Audience reach is plateauing.

Strategy
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Leverage optimized targeting and look-a-like modeling within Meta.
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Decrease investment on poor performing demographics.
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Deploy new mobile/virtual messaging.

Result
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Increased link clicks by +121%.
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Drove a 22% increase in reach of new users and decreased CPC by +31%.
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Increased overall engagement by +102%.
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