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Top 3 Google Products & Strategies for Insurance 
companies in 2024

Problem
  • Competition within the insurance space inhibiting media efficiency

  • Audience reach is plateauing.

Strategy
  • Leverage optimized targeting and look-a-like modeling within Meta.

  • Decrease investment on poor performing demographics.

  • Deploy new mobile/virtual messaging.

Result
  • Increased link clicks by +121%.

  • Drove a 22% increase in reach of new users and decreased CPC by +31%.

  • Increased overall engagement by +102%.

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