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Top 3 Google Products & Strategies for Finance 
companies in 2024

Problem
  • Competition in the financial services space

  • Media costs are constantly on the rise

  • How can we stretch media dollars?

Strategy
  • Leverage best in class automated bid management tools, Smart Bidding

  • Layer on first party data.

  • Apply values to each conversion actions.

Result
  • Become one of the most sophisticated users of automation in the financial space

  • Overall, conversion efficiency improved 22% YoY.

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