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Top 3 Google Products & Strategies for Health companies in 2024

Problem
  • A limited reach of qualified users outside of traditional search partners.

Strategy
  • Utilize new Search Partners, outside of the traditional Google & Microsoft

  • Expand the Search supply and reach even more customers during those moments of need and high intent.

Result
  • Scaled a major pharma advertiser’s top performing keywords by 51%

  • Performance (CPC/CPA) and patient quality (Cost Per Dx Patient) both performed up to 33% better than Google and Bing.

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